Website Traffic VS Backlinks
Google keep on updating the ranking algorithm in this month. You may find the importance of the backlinks is keep on decreasing. Website traffic and popularity considered as another ranking factor in the SEO.
More than 90% of traffic all from Google organic search will be easy get punishment, because Google think the website is just doing keyword ranking, but not focus on the social media, and contents.
Some webmaster complained in the last few days about the poor backlinks website with strong brand get higher ranking in Google.